Clients Worldwide Use Technology to Increase Profits

Dimensional Insight, a software company in Burlington, MA, saw the importance of exporting very early on: It established its first export partnership only about one year after going into business.

Today Dimensional Insight has more than 1,000 customers throughout North America, South America, Europe, Asia, Africa, and the Middle East. Exports account for about one quarter of the company's sales and have increased by more than 20 percent over the past five years.

Dimensional Insight’s success in the international trade arena led Paula Murphy, director of the Massachusetts Export Center, to nominate it for the Small Business Administration's Massachusetts 2005 Small Business Exporter award – and the SBA judges agreed the company was worthy of the award.

Dimensional Insight’s chief, Frederick Powers, attributes much of the company’s export success to a talented and dedicated team of seventy employees and such strategies as:

Localizing its software to meet the needs of customers around the globe. The software is available in English, French, German, Italian, Spanish and Swedish. The company is now developing a double byte gauging character which will enable the software to be translated into Asian languages.

Introducing software download capability for its overseas distributors. This way, distributors have online access to the latest software revisions and updates, making the entire distribution process much more efficient and enabling Dimensional Insight to reach important overseas customers more quickly.

Providing its overseas distributors with support, including extensive product and technical training online and in person. The company also organizes multiple international distributor conferences every year which are held near the distributors' home markets.

Established in 1989, Dimensional Insight specializes in the development and marketing of multidimensional data visualization, analysis, and reporting software. Their products enable decision-makers to access and analyze data quickly and intuitively. People worldwide use their technology to identify new opportunities, improve their business operations and increase their profits.

Dimensional Insight's customers include Fortune 500 enterprises like DuPont, Michelin, Cigna, New Balance, and Avis, as well as many small and medium-sized organizations. The company sells its products directly through sales offices in Boston, New York, Denver, Fort Lauderdale, Charlotte, Green Bay, and through a network of distributors in Europe, Africa, Asia Pacific, and the Americas.

Dimensional Insight's solutions are intended for sales and marketing professionals, general management, IS staff, data analysis professionals, and business management within the wholesale/distribution, healthcare (hospitals and managed care), manufacturing and publishing industries.